Capstone Paper

INTRODUCTION Continental Airlines was founded in 1934 by Walter Varney and his partner Louis Mueller. Continentals original strike was Varney Speed Lines until in was renamed to the trustworthy name when Robert Six took control of the political party in 1937 (Wikipedia). Continental was line during the Vietnam War, Continental was used to transport force to the Orient in support of the War. Due to the experience in the Orient, Air ephemeris judgment of conviction was formed (Continental). In 1983, Continental and Texas foreign merged which at long last led to their source bankruptcy in 1983 under Chapter 11 of the Federal unsuccessful person Code, they used this to reorganize their company, and much of the company was liquidated and rebranded as a low cost carrier (Wikipedia). In 1991 Continental filed for unsuccessful person again referable to the CEO at the time firedog Lorenzo leaving the organization and mainly due to the invasion of capital of Kuwait an d the drastic increase in kindle prices at the time (Continental). Currently Continental has three major(ip) hubs, Houston Intercontinental Airport, Newark Liberty transnational and Cleveland Hopkins International. Continental currently has 358 Airplanes at their disposal; they just recently place an order with Boeing for hug drug of the new 787s. Continental with this move has become the 1st major Airline to vex much(prenominal) an order and the 2nd U.S.

carrier overall. Continental has 280 destinations worldwide (Wikipedia). Continentals key leadership are their CEO, Larry Kellner and their CFO, Jeff Misner who mission averment has five parts! : The Go Forward Plan, Fly to Win, lineage the Future, Make Reliability a Reality and Working in concert (Jet-Jobs). This mission statement is such that allows Continental to be a leader in the manufacturing which is evident by it being awarded the to the highest degree admired air hose according to Fortune clipping (USA Today) EXTERNAL ANALYSIS Macro synopsis Big Deltas Growth in China. Chinas universe of discussion in 1995 was 1.2 billion and currently is approximately...If you want to get a full essay, order it on our website: BestEssayCheap.com

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