Big sky of Montana (SWAT Analysis)

Prep atomic number 18d By: Ann Ivanishvili Caucasus School Of Business Course separate: Marketing Management Spring 2005 Tbilisi, Georgia Big alternate of Montana General training: Big Sky of Montana, Inc. is a medium-sized (11,000 acre, 2,000 beds) termination resort separated into twain main arenas: softwood and Meadow villages. Big Sky Resort was conceived and reinforced by the late NBC newscaster, Chet Huntley. It first opened for skiing in celestial latitude 1973. In 1976, Boyne USA Resorts purchased the resort and has owned and managed it since then. The spend season usu ally begins in late November and continues until the mettle of April. The area has 18 slopes and the terrain breakdown is: Advanced: 20% Intermediate: 55% Novice: 25% The skiers are dividing as follows:         Local twenty-four hour period skiers (no lodging) Montana residents, victorious no skiing lessons and nameing intermediate-advanced skiers who spend on average 20 eld (5 hours daily) at the resort;          psyche destination skiers (lodging) half(prenominal) of the last years usage based on the skier daylights (average length of stay is 6 hours daily), representing intermediate skiers who take lessons;         Groups if destination skiers, outlay 4-5 days at Big Sky and represent 20% of the total skiers.

The company faces the two types of competition, that for local day skiers and for out-of-state (destination) skiers:         Bridger trough has more difficult terrain attracting expert skiers and represents a competitor for save loca l day skiers;         Destinat! ion resorts in Colorado, do and Wyoming for out-of-state skiers. SWOT compendium: Strengths:         Location: Big Sky is actually easy to retrieve to and the airport is similarly there. There are almost all kinds of shops and even places for sport. There are also meeting halls that cater business groups combine business with diversion;         Lift facilities: They imply two double precede chairlifts; a triple chair and four-passenger gondola with the total capacity... If you want to get in a wide-eyed essay, order it on our website: BestEssayCheap.com

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