Sunday, June 16, 2019

Breakfast cereal kellogg's as an oligopoly Essay

Breakfast cereal kelloggs as an oligopoly - Essay ExampleThey have a very serious concern about the customer service joy process. It has been seen as a norm for the masses at Kelloggs it comes as second nature to them.Monopolistic competitions are made up of single companies. shortly in case of Kelloggs there are many local competitors and it is important that the business have their own niches, the competitors are for select group of people and therefore, they have not actually been interfering with each other. The local competitors can not in any way be equivalent to the Kelloggs tick as they are operating at the international level and have reach in around 180 countries. This gives them a huge profit leeway and even leverage in the practices they carry out. They have been marketing themselves as the healthiest way for breakfast and they have around 35 products, these products cater to adults, children, diabetic patients, marrow squash patients, then they have a whole range of breakfast cornflakes for the weight watchers. They have portrayed the product as a weight loss and diet supplementing breakfast options. They have had special focus on nutrients in nearly all their cereals. The fact that they have now been highlighting in all their cereals is the straw man of high iron content in them. They have even introduced a women specific and weightwatcher women in the world (DRANOVE, MARCIANO, 2005).Kelloggs is a house of brands as it has, around 35 successful cereal brands operating under them and that to quite successfully. Their products are being manufactured in 180 countries of the World and they have a tot up of 18 manufacturing plants. They have spent quite a lot in advertising since they started. It was a product of the creation of possibilities for healthier diet when it had been ordered by the church. The grains that were used were initially very simple ones, but then they were mixed

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.